Hughes

A Sip and A Story
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Total Wine and More uses digital signage to bring product information to life

With wine, spirits and beer, says John Jordan, facts tell — but the story sells. Engage an enthusiast with a tale about grapes from a particular region, introduce him to a craft brewery or offer tips about pairing food and drink, and that customer may well be ready to buy. Especially if the story is presented in a digitally attractive way in close proximity to the product...Click here to read the full article online