Communication is the art of influencing a target audience. When considering digital media, we need to determine how we can best influence our target audience/customers into purchasing of our products and services.
By using media-based communication tools, forward-looking organizations can engage customers with targeted, high-impact messaging at the point of decision. Supported by digital media, this type of engagement helps build loyalty with a more focused, integrated in-store customer experience.
Consumers participate in shopping rituals because they are seeking ideas, solutions, and value. As they move around your store, you have the perfect opportunity to message, inspire, and motivate. Video and animation provide an effective method for capturing their attention with targeted messaging.
Digital promo boards enable you to easily target this messaging based on time of day, customer demographics, or dynamically by what is being purchased. You can easily get the right message to the right audience at the right time.
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