Did you know that 19% of consumers make unplanned, impulse purchases after seeing a product advertised on digital signage?

Today’s mobile-savvy, and price-conscious consumers are searching for products and doing price comparisons before they get to a store.  This has required grocers, along with the majority of retail businesses, to evolve in numerous dimensions.  Part of this evolution has required grocers and retailers to take a hard look at technology, and how it can elevate the customer experience and engage frontline associates.  To facilitate this, retailers must ensure technology is performing well and that the store network can support the expected in-store digital experience.

Stores need access to the mission-critical business applications that drive business. In addition to core applications like point-of-sale (POS), digital signageemployee training, and back-office applications are emerging applications such as customer-interactive kiosks, guest Wi-Fi, and IP security monitoring. The demands of these applications are straining the Wide Area Network (WAN), and in some cases, the local store network as well. Furthermore, network security threats and compliance regulations are escalating, while information technology staff and budgets are being stretched to the limit.

Hughes takes a tailored approach to building solutions designed and optimized to meet business needs. That’s why many of the world’s most successful brands rely on Hughes to deliver high-performance, highly available and secure network solutions.

Benefits for Grocers

  • Better shopping experience - Delivered.  A well-informed customer is a demanding one: Today's consumers have never had more information at their fingertips. To win the business of these savvy consumers, you need to give them more options, more convenience, more information, and a better shopping experience. With Guest Wi-Fi services, shoppers can create & manage lists, check specials, scan products, and post about their favorite products while still in your store. Traditional in-store Wi-Fi implementations can hobble critical business traffic such as POS transactions and VoIP conversations when sharing the same Wi-Fi network with unpredictable guest Wi-Fi traffic. HughesON Wi-Fi combines Guest Wi-Fi and business networking into a single, highly secure solution that provides end-to-end priority for business applications and a great Wi-Fi experience for customers.

  • Engaging customers at every turn - With Hughes' Digital Media Solutions, you'll enhance the customer experience with dynamic rich media that promotes your brand, provides instant product information, offers useful third-party reviews, and integrates social media or custom apps for even greater interactivity.  

  • Empowering employees, when and where they are.  Hughes' employee communication and training solutions ensure that your employees are engaged, connected, and up-to-speed on critical information, which they can in-turn provide to customers to make their experience fabulous.  

And with HughesON Managed Network Solutions, you can deliver the security, performance, speed and capacity you need to connect all of your locations (including headquarters), support multiple transactions, and handle all of the back-office functions to run your franchise efficiently.