5 ways to future-proof your restaurant via WiFi

Changing market dynamics has fueled fierce competition among QSR, fast casual and casual dining restaurants, but providing guest WiFi represents a strategic opportunity to differentiate the customer experience and drive sales. Today, mobile apps allow customers to easily order food, reserve a table and purchase gift cards. Frictionless integration with loyalty programs encourages reward redemptions, which turns occasional diners into avid fans. Exclusive video entertainment reduces the diner’s perceived wait time, drives up customer satisfaction, and shapes the diner’s perception of the restaurant brand. With so many different ways to make a meaningful business impact, guest WiFi is gaining momentum in the restaurant industry...Click here to read the full article online.