Hughes

Retailers, Are You Addicted to Bandwidth?

IP Multicast technology can improve network performance, reduce monthly costs, and enable you to break the endless cycle of adding expensive bandwidth to fix a sluggish network.

“Unless you are a top retailer, you’re likely chasing the pack. That means, you try to mirror what the big dogs are doing, even if you don’t have the capital to keep
building a bigger and bigger network. A retailer will quickly run out of bandwidth and not have ways to optimize the bandwidth performance they do have,” explains
Steve Swartz, former chief engineer at a Fortune 500 retailer with more than 40 years of experience.