The Art of Storytelling May 08, 2020 Resource Type eBooks Categories: Employee Engagement & Training Employee Training HughesON Digital Media Download ebook Public Relations (PR) has traditionally managed the release and spread of newsworthy information for an organization. The basic tools of PR include press releases and staged events, such as press conferences. These tools were used to pitch stories to the media. Marketing, which once relied on sales brochures, collateral materials, and website copy to sell products and service, now uses “content marketing” to tell a story with the distinct purpose of generating leads. A third option has emerged which uses storytelling to capture an audience’s attention and showcase an organization’s values, but not in a sales-driven way. James Ylisela, co-founder of Ragan Consulting Group, coined the term “brand journalism” to refer to this growing practice. Using his many years as an award-winning investigative reporter, he tailored traditional news gathering tactics to the corporate communications environment. Here, Mr. Ylisela shares tips for applying brand journalism to engage customers and employees alike. Related Resources eBooks eBook: Strengthen Your Connection to Remote Employees November 24, 2020 Plugging Into Benefits of Digital Signage - eBook October 27, 2020 Create a Culture of Transparency in Your Organization - eBook September 18, 2020 Give Employees A Voice - 6 Tips from Experts September 14, 2020 Case Studies CASE STUDY: Enhancing Campus Communication with Digital Signage October 26, 2020 Hotel Management Group Improves Housekeeper Training September 23, 2020 Data Sheets HS3500 Corporate DVR September 28, 2020 HS3500VM Corporate DVR September 28, 2020 HS3600 Corporate DVR September 28, 2020 MediaTraining September 24, 2020 Hughes MediaSignage for SmartTVs September 01, 2020 Hughes MediaSignage for Compact SmartTVs August 06, 2020