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Setting the Stage for a Beacon Breakthrough

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Beacons have spawned a movement.  It began with small devices from unknown names like Estimote and Gimbal that carry tremendous potential if used properly. Then marketing companies like Shopkick, InMarket and Shelfbucks demonstrated the business potential via customer engagement of these tiny devices.  Major retailers such as Macy’s, Tesco, and Walgreens are actively deploying beacons to create new forms of mobile customer engagement, reducing friction in the path-to-purchase. A perfect storm is brewing for an epic revolution in retail customer engagement.  As with a child learning to ride a bike, it is critical to anticipate and address potential problems in order to exploit the emerging momentum... Click here to read the full article online.