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Total Wine & More Success Story

Resource Type
Case Studies

Well-Educated Customers Become Loyal Customers

Total Wine & More learned early on that good marketing shouldn’t try to “out-smart” consumers in an effort to get them to buy. Instead, Total Wine & More educates their customers about their many product choices, which in turn helps to earn their loyalty.

That is why the nation’s largest independent retailer of wine, beer, and spirits works so hard to give customers a unique shopping and educational experience in its stores across the country. The retailer knows that its digitally savvy customers want access to product information, reviews, and deals whether they are online or in the store. Total Wine & More also understands educational tools can help the wine, spirit, or beer novice feel less intimidated while shopping—an essential element to growing the customer base...


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