Hughes Signage

Delivering Good News and Bad News - Inside and Outside of Your Organization

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Ten years ago, most organizations prioritized their external communications, leaving internal communications as an afterthought. External communications might have been handled by marketing, with internal handled by human resources. Typically, smaller organizations didn’t formalize their approach, preferring to lean on leadership to convey top down messaging with a small team in charge of all communications activities. 

Much has changed in the last decade, with social media influencing how organizations approach communications. It is no longer possible for companies to “control” the message. Recognizing that, companies are now paying equal weight to their internal communications. And it’s paying dividends in higher job satisfaction, increased productivity, and improved morale. 

Here we look at how internal and external communications impact an organization and get tips from industry professionals on how to balance the two.