How Integrating Learning & Video Platforms Drives Better Results Across the Organization


Technology drives business optimization by offering integrated tools that improve performance, enhance communications, and translate data into actionable intelligence.  In recent years, we have witnessed disruptive change in CRM, Marketing Automation, and Business Analytics that have revolutionized how we do business, often with compelling results.

At Hughes, we have found that the integration of enterprise learning platforms - such as the Learning Management System (LMS) - with video delivery platforms produces heightened learning efficiency and effectiveness that directly translates into superior business outcomes.

In fact, according to Forrester, “a minute of video is worth 1.8 million words.” Today and tomorrow’s generation of learners may spread this ratio even further, as video is a core piece of learning and development both professionally and educationally.   

The elegance of an integrated solution allows both creators and consumers of learning to better manage and interact with the content, resulting in happier, better-engaged employees and  more efficient business operations.  This technological convergence further results in a simplified IT architecture, that lowers complexity and cost while improving business intelligence through integrated platform analytics.

The business outcomes produced through the integration of learning and delivery systems are measured in terms of improved productivity, employee retention, time to proficiency for new hires, and heightened customer satisfaction.


Here are five benefits of integrating your learning and video platforms:

1.         Ease of use for the end user:  One of the most frustrating aspects of the corporate learning experience is having to access multiple software applications in order to complete a training course.  It is common for learners to log into an LMS to identify the assigned course, switch over a video platform, or SharePoint, to take the course, only to return to the LMS to take any assessments required to get credit for course completion.

This is further complicated when companies deploy additional applications for Performance Support, User Generated Content, and MicroLearning.  The learner wants a single interface for all their content, all their applications.  Ignoring this results in a disengaged associate, negatively impacting the company in terms of productivity, employee retention, and customer satisfaction.

2.         Ease of use for the learning organization.  As vexing as it is for end users to operate across multiple systems, consider the frustration for learning professionals who spend the majority of their working hours using these systems.

A converged learning/video solution dramatically improves the workflows associated with content creation, distribution, and administration.  This allows the learning organization to realize improved efficiency by reducing workflow complexity, duplications of effort, and the reformatting of content.  This allows the learning professional to focus their energies on creating better, more engaging content.  This results in improved knowledge transfer and knowledge retention.

In the current enterprise environment, the workload on learning organizations has dramatically increased as they address the new possibilities enabled by networking and mobility advances.  Integrated learning solutions help these organizations improve their efficiency and effectiveness.

3.         Integrated reporting & analytics.  After content has been created and consumed, both learning organizations and senior management derive great value from the business insights gleaned from reports and analytics.

An integrated environment allows for a broader range of data tracked and processed.  The automation of its compilation and analysis virtually eliminates the painstaking labor involved in processing data from disparate systems.

For detailed information on the value of video analytics in learning, please investigate our article on How Video Analytics Improve Enterprise Learning

4.         Common system of record.  Systems of record are an essential element of data management in any large organization.  These systems are where critical data resides.  IT organizations strive for simplicity in their framework.  This results in faster, less chatty networks and lower operational costs in terms of systems and support.

Deployment of video-centric learning has historically created complexity and ambiguity for learning organizations.  Learning “data” relative to employee performance typically resides in the LMS.  The actual learning “content” resides in a separate Learning Content Management System (LCMS) - for those companies that have invested in them.  “Video” content tends to reside in an independent Media Asset Management (MAM) platform.

These silos of data are wildly inefficient and expensive to integrate and maintain.  The convergence of these platforms results in fewer systems of record.  This simplifies IT architecture resulting in faster, more manageable, more secure, and less expensive network infrastructure.

5.         Cost savings over stand alone systems.  The cost of an integrated learning and video solution is lower than those of multiple stand-alone systems.  This is true in terms of both the original costs of the systems and the “total cost of ownership” one must consider when interoperating and supporting multiple platforms from multiple suppliers.


As enterprises look towards technology to drive business advantage, convergence of learning and video systems will help drive successful business outcomes.

These solutions optimize organizational performance, lower costs, and create a more engaged, more enlightened culture for your employees and customers.  To find out how much revenue you could potentially recapture with better training of employees, take a look at the Sales Leakage Calculator

The future is now, and we are proud to be a part of this exciting evolution.