WiFi Analytics Is Your Secret Weapon to Boost Store Operations August 09, 2018 Jeff Bradbury WiFi Analytics , Retail Technology false WiFi analytics supports and influences store marketing and merchandising in many ways. Whether applying key takeaways from the online experience to in-store shopping or using data to target competitor advertising on the spot, these kinds of sophisticated customer insights are changing the way retailers merchandise and market their goods. Obtaining better insights into which promotions drive store traffic and how product placement drives customer engagement is a way of capitalizing on WiFi analytics (also called location analytics) and creating testable predictions for future store initiatives. Make The Right Connection With HughesON Retail SolutionsThe connection your customers make with your store starts with your IT. As a managed services provider, Hughes delivers the IT you need for the experiences your customers expect, all without the hassle of management. Learn more about: Digital Signage Solutions to grow engagement Employee Engagement Tools to unite teams Managed SD-WAN to stay ahead of whatever's in store SD-WAN vs MPLS to make your journey to Network Nirvana These same tools and insights can be applied to improve a retailer’s operations, too. Let’s start with footfall and customer visit times. With accurate data aggregated over time, and even informed by previous results from store promotional activity, managers can plan staffing much more efficiently. By predicting peak times and down times based on real-time metrics, it’s easier to ensure adequate staff is available without over-staffing, no matter what programs and promotions are planned. Sometimes, retailers need to provide specifically trained staff for certain product or promotional offers. WiFi analytics allows managers to anticipate which areas of the store and times of the day are most likely to be busy around certain products or services. Such information provides insight into when and where certain staff needs to be on hand. Detailed heat maps of traffic patterns give retail management analytical insight that was previously only anecdotal. Understanding the impact of display placement in high-traffic areas allows the store to predict which areas are most valuable. This provides crucial data when negotiating space with third-party merchandisers co-located in the store. The placement of these third parties can have a significant influence on traffic flow throughout the store. This interrelated impact affects the value of the primary third-party space and may necessitate additional costs to offset any loss of value realized by other store zones. If you're considering implementing a WiFi analytics program, contact us and we'll help explain how analytics can help achieve your goals, marketing and beyond. Learn more: WiFi analytics: Improve customer experience, improve sales About the Author Jeff Bradbury works across markets to help distributed organizations identify trends that are driving digital transformation and adopt technologies critical to connecting their customers, employees, and locations. Follow Jeff Bradbury on LinkedIn and Twitter @TechXformation. Categories See All SD-WAN (53) Networking (25) Retail Technology (20) Managed Security (11) EMV (10) SASE (8) Managed Services (8) Conference (7) Digital Media (5) Edge Computing (5) WiFi Analytics (4) SCS (1) Popular Blogs Digital Transformation is in High Gear Going into 2021Jan 22, 2021 A Half Century Connecting the WorldJan 26, 2021 Hughes Scores Highest: Why the Gartner Critical Capabilities Study is So InformativeFeb 16, 2021 Retail’s COVID-19 Technology ChallengesFeb 19, 2021 The Outdoor EMV C-store Cybersecurity Gap Feb 22, 2021 Related Posts See All Market-Driven Technology Roadmaps Tim Tang, Director, Enterprise Solutions April 14, 2021 Connectivity is Critical to the Convenience 2.0 Experience Jeff Bradbury March 19, 2021 Rebuilding Trust between Franchisors and Franchisees Tim Tang, Director, Enterprise Solutions February 25, 2021 The Technology Problem in Franchising Tim Tang, Director, Enterprise Solutions February 22, 2021 Retail’s COVID-19 Technology Challenges Tim Tang, Director, Enterprise Solutions February 19, 2021 ENJOY THIS POST? Provide your email below to receive a monthly round-up of what’s happening in the world of connectivity! First Name Last Name Email Company Campaign ID CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.