Hughes

Seeing Ghosts: Virtual Kitchens and the Digital Evolution

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"Ghost kitchens" seem to be emerging from the shadows. The restaurant industry has been on top of the trend for several years, and Fast Casual's recent poll revealed more than 40% of readers currently operate ghost kitchens. But in recent weeks and months, mainstream media including the New York Times, CNBC and Forbes began to spotlight the trend and "ghosts" are more visible than ever. What is the real ghost story for restaurant operators? It's a new sales channel, driven by digital, that requires focus on unique business and operational challenges.

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