Location Analytics

HughesON Location Analytics lets you tap into a river of invisible smartphone data and use it to supercharge your business. Our groundbreaking store analytics platform helps you see and even anticipate what your customers will do.

HughesON Location Analytics works by tracking customers’ mobile phones as they interact with your Managed WiFi networks, and many behaviors are tracked even if the customer doesn’t actively use the network. You can discretely monitor dwell times, count footfalls by the hour, and see Web browsing habits. With these incredibly powerful insights, you can make smarter marketing decisions and boost revenue. WiFi tracking can tell you when a hot sales promotion causes a traffic surge. It can help you figure out what your busiest shopping day will be next month. And it can even show you which mobile apps customers use while in your store—and which competitors’ websites they surf.

HughesON Location Analytics has two solution elements, Guest Presence and Guest Insight.  The Guest Presence feature set monitors customer cell phones as they move throughout the store, requiring no action by the customer.  In fact, Guest Presence analytics are available even if you do not offer guest WiFi in your location. Guest Presence tracks the number and duration of each visitor to your store, dwell time in-store areas, maps traffic to in-store promotions, and allows for the effective matching of staff levels to store traffic across each and every hour of operation.