Hughes Signage

Improved Customer Experience with BOPIS

With the advent of super stores and powerhouse same day delivery e-commerce sites, today's consumers have elevated expectations about what they can buy and how quickly they can get that product in their hands. One strategy deployed by many retailers to meet this customer demand is "Buy Online, Pick-up In-Store," or BOPIS. In Europe, the experience has a much snappier name in "Click & Collect."

This eBook looks at how using BOPIS can boost sales, strengthen brand loyalty, and meet customer demands.