Hughes

AI in the Brick-and-Mortar Store

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More has changed in retail in the last 10 years than in the previous 100. Nowhere is this more evident than in brick-and-mortar stores, which are currently undergoing reinvention. They are morphing from their current sluggish, caterpillar state into a richly automated and augmented butterfly that soars on the wings of exciting in-store experiences and omnichannel opportunities.

The future of the “new” retail store is actually taking shape today in some market segments as fast-moving leaders respond with a sense of urgency caused by the multi-year decline in foot traffic and challenge of keeping up with the rapid-fire introduction of new competitors and technologies.

While the effects of the headwinds have been small in a growing economy, the effect has been large for many retailers who are seeking additional budget support to upgrade omnichannel capabilities and explore innovative new advancements.

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